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Neil Hugh Office
MEL 13.04, 10.04AM
NYC 04.12, 08.04PM
MEL 13.04, 10.04AM
NYC 04.12, 08.04PM
MEL 13.04, 10.04AM
NYC 04.12, 08.04PM
Perspective

Good Design Is As Little As Possible
01.09.17

Dieter Rams famously said, “Good design is as little as possible”. It’s an ethos that we’ve grappled with in recent months with our friends at Studio Hi Ho. Appearing effortless it turns out is anything but, however we hope you agree that our new visual brand expression captures the values and personality we impart in our work and in our relationships. We are genuine about being genuine and passionate about being passionate, but ultimately we just want to achieve great things, so let’s get to work. Oh, but before then, let us quietly return to the purpose of Perspective – an addendum to the things we love that we’ve defined as “our worldview; a bureau for the worlds of design, art, culture and travel”. Be sure to return soon for anecdotes, musings and agenda notes that will be filed in the coming weeks, months and years. Photography by Marsha Golemac and Dan Hocking.