Client Services

Strategy

We believe the strongest brands balance creative ambition with commercial acumen. This philosophy shapes our approach to strategic planning, starting with an investment in brand. Through workshops facilitated by our team of brand strategists, marketers and copywriters, we draw out the crucial nuances that set a brand apart and define a clear direction for its future.

From there, clear and quantifiable objectives shape a plan that considers the full marketing mix in unison. Informed by channel audits, audience insight and an understanding of where opportunity lies, the plan aligns each strategy with the core vision, values and positioning, defining a clear roadmap for the future.

Implementation

With the strategy defined, the NHO team oversees its implementation, providing ongoing strategic counsel through a considered brand management lens. Each opportunity is assessed against defined objectives, ensuring a seamless integration of communication channels.

With a global outlook, we have fostered relationships across the design world, from influential trade and consumer publications to industry opinion leaders, creative collaborators and brand partners. Whether delivering an event, a partnership, a campaign or a single piece of content, we apply the same premise of quality over quantity, ensuring every touchpoint reflects the brand and builds lasting momentum.

Service Offering

Brand: Defining what sets a brand apart and how it speaks, providing a foundation for every decision that follows.

– Brand Definition
– Brand Visioning
– Design Philosophy
– Key Messages
– Tone of Voice
– Placemaking and Precinct Strategy
– Customer Insights

Marketing: Plans and campaigns that draw on the full marketing mix, each element working in concert with the next.

– Strategic Marketing Plans
– Go-to-Market Strategy
– Campaign Planning
– Strategic Marketing Counsel
– Business Development Counsel
– Events and Activations
– Brand Partnerships and Collaborations
– Advertising and Paid Partnerships
– Content Marketing and Collateral
– Awards and Accolades
– Copywriting

Communications: Building reputation and profile through considered media, industry and stakeholder engagement.

– Communications Strategy
– Public Relations
– Industry and Influencer Engagement
– Thought Leadership and Speaking Opportunities
– Stakeholder and Issues Management

Digital: Best-practice digital strategy and performance marketing, guided by careful brand management.

– Digital Strategy and Channel Audits
– Organic Social Media Strategy
– Paid Social
– Paid Search, Google Shopping and Remarketing
– Search Engine Optimisation (SEO)
– Email Marketing Strategy (EDM)
– Digital Analytics and Insights