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NHO®
Neil Hugh Office
MEL 08.08, 08.30AM
NYC 08.07, 06.30PM
MEL 08.08, 08.30AM
NYC 08.07, 06.30PM
MEL 08.08, 08.30AM
NYC 08.07, 06.30PM

NHO is a brand strategy and marketing agency driven by a desire to support the ambitions of businesses that share our value of design. From the built environment of interior design, architecture and property, to more nuanced expressions of design in retail, hospitality and culture, we harness a global perspective to nurture differentiated brands with enthusiasm and a considered methodology for the following services.

Brand Strategy

Marketing Strategy

Communications Strategy

Digital Marketing

Brand Strategy
Brand Strategy

Core to the NHO manifesto is a belief in the importance of being creative yet commercial, tempering inventive thinking with pragmatic business acumen. This philosophy informs our commitment to the strategic planning process, starting with an investment in brand.

Our proprietary Brand Definition and Brand Visioning methodologies seek to draw out the crucial nuances of brand in the context of target markets and the broader brand landscape. Commencing with a workshop facilitated by our expert team of brand strategists, marketers and copywriters, outcomes are distilled in a considered Brand Definition or Brand Visioning document. While the Brand Definition process is designed to articulate and secure solid business foundations, Brand Visioning illuminates the future, analysing market opportunity and the critical first step in shaping long-term viability.

For independent designers and design studios alike, articulating a distinct Design Philosophy is a challenge often overlooked. However, with growth comes the need for alignment, and a consistent yet malleable framework is something you can turn to. Our exploratory Design Philosophy process seeks to reveal the key principals that underscore your work, not to constrain it but to ensure your differentiated thread remains true.

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Marketing Strategy
Marketing Strategy

At NHO we strongly believe that “nothing works in isolation”; that is, effective marketing strategy draws on the full marketing mix and is most impactful when considered in unison. This belief drives our approach to the marketing strategy process, where clear and quantifiable objectives inform the development of Strategic Marketing Plans. Drawing on our expertise in both brand and marketing, the output delivers on said objectives whilst reinforcing core vision, values and positioning.

With consideration for all elements of the marketing mix, strategies may draw on the power of advertising and media partnerships, brand collaborations, content marketing, direct marketing, events, marketing collateral, public relations and thought leadership, email marketing, awards and accolades, organic and paid social media and search engine marketing. In addition to developing comprehensive marketing strategies, the NHO team regularly provide ongoing strategic marketing counsel, overseeing strategy implementation and assessing ad-hoc opportunities through a considered, brand management lens.

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Communications Strategy
Communications & Public Relations

A strategic approach to Communications and Public Relations is critical to the success of every business, however, as just one element of the marketing mix, it should not be considered in isolation. Strongly informed by our commitment to careful brand management and our belief that where you don’t appear is just as important as where you do, the NHO approach to communications is unique within the market. With consideration for both strategic planning and ongoing representation, partnering with NHO is a reflection of shared values, where “PR” relates to more than media coverage.

With a truly global outlook we have fostered relationships across the world with influential trade and consumer publications as well as key design industry opinion leaders, reflecting our strategic approach and the premise of ‘quality over quantity’. Aligning this approach with broader marketing objectives and NHO services in digital marketing ensures a seamless integration of communication channels.

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Digital Marketing
Digital Marketing

Marrying best-practice digital marketing expertise with an acute sense of brand management, NHO is uniquely placed to harness the power of digital. Our nuanced approach has been developed in response to a market offering traditionally defined by analytics alone, overlooking the need for careful brand management in the digital environment.

Aligning digital strategy with wider business, marketing and communications objectives, NHO digital strategists work in close collaboration with the wider marcomms team.

Informed by comprehensive channel audits and marketing funnel analysis, our best practice digital marketing strategies are designed to harness the power of Social Media, Search Engine Marketing and Remarketing, CRM and Email Marketing, Website Content and Integrated Digital Marketing Partnerships. Singular projects are complemented by end-to-end Paid Social and SEM services, comprising KPI setting, goal integration, tracking, custom audiences, campaign build, reporting and optimisation.

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