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Perspective

5 Minutes with Peter Bain,
Communications Consultant at NHO
05.12.23

Today we meet Peter Bain, Communications Consultant at NHO, who speaks candidly about his role, his personal and professional achievements, and his love of Japan. With close to a decade of experience in fashion and design marketing, social media management and communications, Peter is skilled at connecting culture and brands through meaningful partnerships and powerful storytelling.

Q: Describe a day in your role as Communications Consultant NHO?

A: Where to begin! The beauty of being a Communications Consultant is the breadth of the work. On a ‘typical’ day, I might start by flicking through the day’s newspapers and new design magazine issues that have arrived, head to a client shoot, write copy for a new project, be in touch with the media and then head off to an event that afternoon. Did I mention emailing? Lots of emailing.

Q: Reflecting on your strategic and creative approach to Communications and Public Relations, can you share a professional achievement that you are most proud of?

A: Within a few months of starting at NHO, and with a little luck, I helped land a client the cover of Vogue Living. It was a great result, echoing NHO’s considered approach to Communications and Public Relations, which favours ‘quality over quantity.’ Of course, placements such as these are just one element of our marketing strategy. We develop a critical path for each project, leveraging our clients’ investment in photography and PR to reach new audiences through international media opportunities, industry awards, thought leadership events, and more.

Client site visit.
Photograph by Peter Bain.

Never Permanent 2023 talk program, Melbourne.
Photograph by Peter Bain.

“Within a few months of starting at NHO, and with a little luck, I helped land a client the cover of Vogue Living. It was a great result, echoing NHO’s considered approach to Communications and Public Relations, which favours ‘quality over quantity.’” – Peter Bain

Q: Given the diverse nature of communications consultancy, what do you like most about your role?

A: I enjoy working with like-minded, industry-leading brands, and I relish the opportunity to apply strategy and creativity to my work every day, supporting our clients’s objectives. At NHO, we believe that no part of the marketing mix works in isolation – every tactic and touchpoint is considered as an integrated whole, requiring close collaboration between our team of experts. 

I also get to flex my strength in copywriting – I contribute to a few design publications and platforms – and it’s always inspiring to be surrounded by such beautiful work. Our clients are producing some of the best homes and furniture in Australia, so it’s a great privilege to work with these projects.

Q: What is your favourite travel destination?

A: Without a doubt, Japan. I’ve just returned from another three-week visit with my family, and my love for the country has only deepened. They just get it – the food, the people, the efficiency, the attention to detail, the fashion, and, dare I say it, the toilets! Everything is meticulously thought out and perfect. During this most recent trip, we spent more time in Kyoto, which was a nice escape from the hustle and bustle of Tokyo. The contrast between the old and new in Kyoto is truly mesmerising.

We plan to try and visit every year because I don’t think we’ve even scratched the surface of things to do and places to see. Over the years, I’ve been meticulous in collecting everyone’s tips, so my Google Sheet is brimming with ideas.

Yoyogi Park, Tokyo.
Photograph by Peter Bain.

Tokyo.
Photograph by Peter Bain.

Kyoto.
Photograph by Peter Bain.

Peter and baby Pip in Kyoto.
Photograph by Peter Bain.

“I find joy in working with like-minded, industry-leading brands, and I relish the opportunity to apply strategy and creativity to my work every day.” – Peter Bain

Q: Can you share something about yourself that people might not know about you?

A: Before becoming a first-time father in 2022, I’ve been pretty madly consumed by running for the better part of a decade – marathoning, more specifically. I’ve been lucky enough to tick off a few ‘bucket list’ races like Berlin and Tokyo over the years and hope to do more soon, especially in Japan. I ran a 2:34 in 2019 at Berlin and it’s been a lifelong goal to break the coveted 2:30 barrier. Now that I have found my footing as a dad, I am planning on charting out a few races in 2024 and 2025. Watch this space.

Berlin Marathon, 2019.
Photograph courtesy of Peter Bain.