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MEL 13.04, 10.04AM
NYC 04.12, 08.04PM
MEL 13.04, 10.04AM
NYC 04.12, 08.04PM
Perspective

Against Obsolescence
11.01.18

At NHO, we are undoubtedly brand loyalists. When we love a brand, we really love a brand. One such example is Vitsœ, the British manufacturer of furniture designed by the great Dieter Rams. Iconic furniture aside, what we love about Vitsœ is its brand values and how they are communicated across all levels of the business. Centred around Rams’ “good design” ideology, the business promotes a living better with less philosophy that is counter-intuitive in the consumerism age. It takes a certain confidence to actively discourage rampant consumption, but that’s exactly what the business does. The ethos is explored in depth via the brand’s website and a recent essay on “an emotionally sustainable purchase”. This visionary approach, coupled with Rams’ superb designs and a one-to-one sales approach that is unmatched in the industry makes it a brand for the ages. Photography courtesy of Dezeen.