AI Insights
05.12.23

The AI world is evolving fast, and while platforms such as ChatGPT hold immense potential in streamlining processes and improving efficiencies, it’s crucial to balance these technologies with human intervention and ingenuity.

Here, NHO Digital Marketing Strategist, Lawrence Boal, reflects on the capabilities of major AI platforms entering mainstream news and gaining widespread use – tools to use consciously, which you may find time-saving benefits from trialing.

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OpenAI ChatGPT: A major update will enable ChatGPT to have voice conversations with users and interact using images. The technology is currently being used by Spotify for the platform’s podcasters to translate their content in different languages.

Zoom AI Companion: You may have recently noticed the “AI Companion” in the bottom toolbar on Zoom video calls. A feature of the AI Companion includes a recap of what has been discussed so far if you arrive late to a video call. You can also ask AI Companion more specific questions about the meeting content. After the meeting, AI Companion smart recordings can automatically divide cloud recordings into smart chapters for easy review, with users able to highlight important information, and create next steps for attendees to action.

Otter.AI: Otter AI has established itself as the market leading platform for turning voice conversations into smart notes that are easily searchable and shareable. Otter AI can be used to record and transcribe conversions or meetings using the Otter plug in on your mobile phone or web browser. You can the share conversations and meeting minutes with others.

MeetGeek: Similar to Otter AI and Zoom AI Companion, MeetGeek transcribes meetings. The tool creates summaries, including topics discussed, action items, hot topics and even areas of concern that need to be addressed. The plugin is compatible with Zoom, Google Meet and Microsoft Teams.

Sanebox: Compatible with most email services, Sanebox keeps an AI eye out for important messages and keeps them in your inbox. Everything else goes into a new “SaneLater” folder than can be checked periodically. The plugin also can help save on email storage space by offloading attachments to cloud storage services, clearing out old emails automatically and unsubscribing to mailing lists you no longer wish to be on.

Harpa: This free Google Chrome extension acts like a helpful web sidekick. For Google Searches, Harpa can potentially add better results with deeper context related to your search terms. The tool can also summarise YouTube videos, PDFs, web pages and documents. Other intriguing features Harpa offers is price tracking, competitor activity summaries and even audits of your onsite SEO.

Scribe: This useful tool is perfect for creating process guides. Scribe can capture ‘how-to’ processes on your browser or desktop, then develops a step-by-step guide of the process with the click of a button. Sensitive information can be redacted to ensure it doesn’t show up on screenshots and you can then share your guides in multiple formats including PDF.

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Each of these AI platforms swiftly process vast amounts of data, uncovering patterns and insights that largely elude human observation. This capability allows for efficient research, administration, and communications, and empowers businesses to make data-driven decisions to optimise resource allocation and improve productivity.

In creative industries, the ability of AI platforms to automate repetitive tasks liberates users to focus on high-level, artistic endeavours, drawing on contextual comprehension, emotional intelligence, adaptability, and critical thinking – skills that humans excel at, but which remain challenging for AI systems.

As with the integration of any new technological system, it is critical to test the capabilities and limitations of these noteworthy platforms in order for them to deliver true value. Ultimately, optimal efficiency derives from a dynamic interplay between AI technology and the irreplaceable attributes of human cognition. Given AI is ‘by design,’ NHO seeks to elevate its potential for positive impact through a considered approach that honours ethical considerations, authenticity, and creativity – another tool in our toolkit, which we intend to put to good use.