Menu,
Resources
NHO®
Neil Hugh Office
MEL 22.06, 04.52PM
NYC 06.22, 02.52AM
MEL 22.06, 04.52PM
NYC 06.22, 02.52AM
MEL 22.06, 04.52PM
NYC 06.22, 02.52AM
Perspective

Design As An Attitude
11.07.20

A return to lockdown here in Melbourne is as good excuse as any to invest in some new books. Bookshop by Uro recently opened near our office in Collingwood Yards and their online store has you sorted. At NHO, we are always banging on about the value of design, it’s how we frame out own vision: “to elevate the value of design through brand strategy and marketing”. No surprises then that ‘Design As An Attitude’ by Alice Rawsthorn and ‘People Cities, The Life and Legacy of Jan Gehl’ by Annie Matan and Peter Newman were intuitive purchases for us. This extract from the blurb of Alice’s book was particularly resonant, “…[designers] are liberating design from its commercial role in the Industrial Age, and redefining it as a discipline of resourcefulness, instinct, and ingenuity.” Alice’s new project @design.emergency similarly examines this ingenuity, interrogating the role of design in the COVID-19 crisis. Photography courtesy of London Centre for Book Arts.