Responsiveness
07.04.20

Times are tough, however in business there’s no time to stand still. Amid the chaos and confusion, it’s been uplifting to see how quickly things happen when the writing’s on the wall. While there’s certainly nothing new about the need for businesses to prioritise and leverage digital marketing and digital communication channels, the “current situation” means the need is now more pressing. For many businesses a pivot to digital is required to reprioritise online and virtual opportunities in the face of limited real-world interactions. In recent weeks we’ve been working with clients grappling with the postponement of trade shows and events, and the closure of hospitality venues, retail showrooms and, of course, offices. This requires agility and responsiveness on all fronts. Our digital strategists have been revisiting existing strategies with fresh eyes as the landscape has truly changed. Coming from a world where products are launched at events such as Salone del Mobile, where cafes and restaurants rely on the ability to welcome their patrons, and business connections and word of mouth is established in person, we’re facing a new frontier. More optimistically though, the tools required are not new. They’re perhaps more sophisticated than ever, however harnessing the power of digital channels has never been easier or more transparent. This might just be the push we collectively needed to fully embrace their potential.